{"id":3479,"date":"2026-09-30T07:28:12","date_gmt":"2026-09-30T07:28:12","guid":{"rendered":"https:\/\/straight-foods.de\/?page_id=3479"},"modified":"2026-10-09T13:19:10","modified_gmt":"2026-10-09T13:19:10","slug":"ueber-uns","status":"publish","type":"page","link":"https:\/\/straight-foods.de\/en\/ueber-uns\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3479\" class=\"elementor elementor-3479\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b2d28d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b2d28d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a4f37e\" data-id=\"6a4f37e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b431c elementor-widget elementor-widget-heading\" data-id=\"29b431c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">STRAIGHT FOODS\u2122 STORY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8500dbc elementor-widget elementor-widget-heading\" data-id=\"8500dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why\nSTRAIGHT FOODS\nwas created.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e7233 elementor-widget elementor-widget-heading\" data-id=\"69e7233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Less marketing. More clarity about what the product really contains.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14e6f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14e6f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a783b5\" data-id=\"5a783b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aef1db elementor-widget elementor-widget-text-editor\" data-id=\"1aef1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sf-founder-intro\">\n\n  <p>\n    After over <strong>20 years within food and beverage industry<\/strong>\n    I've learned one thing: Eye-catching packaging and a catchy slogan\n    don't necessarily tell you what a product is really like.\n  <\/p>\n\n  <p>\n    As <strong>Developed by a state-certified food technology technician.<\/strong>\n    I worked for many years in production as well as in mechanical and plant engineering.\n    During that time, I saw how food products are developed, manufactured, and\n    optimized for the market.\n  <\/p>\n\n  <p>\n    That's exactly how the idea for <strong>STRAIGHT FOODS\u2122<\/strong>Founded on:\n      Food made with just a few select ingredients,\n      transparent recipes, and no unnecessary frills.\n  <\/p>\n\n<\/div>\n\n<style>\n.sf-founder-intro {\n  max-width: 560px;\n  color: #333333;\n}\n\n.sf-founder-intro p {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  line-height: 1.75;\n  font-weight: 400;\n  margin: 0 0 22px 0;\n}\n\n.sf-founder-intro strong {\n  color: #252525;\n  font-weight: 600;\n}\n\n@media (max-width: 767px) {\n  .sf-founder-intro {\n    max-width: 100%;\n  }\n\n  .sf-founder-intro p {\n    font-size: 16px;\n    line-height: 1.7;\n    margin-bottom: 18px;\n  }\n}\n<\/style>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-191136f\" data-id=\"191136f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4729e7 elementor-widget elementor-widget-image\" data-id=\"d4729e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-2504 lazyload\" alt=\"Markus Seiler Gr\u00fcnder von STRAIGHT FOODS im Anzug Portrait\" sizes=\"(max-width: 640px) 100vw, 640px\" data-src=\"https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-1024x683.png\" data-srcset=\"https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-1024x683.png 1024w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-600x400.png 600w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-300x200.png 300w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-768x512.png 768w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-1536x1024.png 1536w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970-18x12.png 18w, https:\/\/straight-foods.de\/wp-content\/uploads\/2026\/06\/freepik__retouch__12970.png 1920w\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13cb42f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13cb42f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f05eb57\" data-id=\"f05eb57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d3f037 elementor-widget elementor-widget-html\" data-id=\"0d3f037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"sf-philosophy\">\n  <div class=\"sf-philosophy-inner\">\n\n    <span class=\"sf-kicker\">WHY DIFFERENT?<\/span>\n\n    <h2>Good claims don't necessarily make for a good product.<\/h2>\n\n    <p>\n      Today, many foods are developed based not only on\n      how they taste or what makes sense from a nutritional standpoint.\n      Shelf life, production costs, processing, and marketing\n      also play a major role.\n    <\/p>\n\n    <p>\n      At the same time, the marketing promises made by many brands are becoming ever more grandiose.\n      <strong>\u201cNatural,\u201d \u201cHigh Protein,\u201d \u201cNo Added Sugar,\u201d or \u201cBetter for You\u201d<\/strong> Sounds good\u2014but that alone doesn't say much about what the product actually contains.\n    <\/p>\n\n    <div class=\"sf-statement\">\n      Ingredient lists are getting longer.<br>\n      Recipes are more complicated.<br>\n      Promises are bigger.\n    <\/div>\n\n    <p>\n      That's exactly why, at STRAIGHT FOODS\u2122, we focus first on\n      what matters: <strong>The recipe.<\/strong>\n    <\/p>\n\n  <\/div>\n<\/section>\n\n<style>\n.sf-philosophy {\n  width: 100%;\n  background: #252525;\n  padding: 70px 50px;\n  box-sizing: border-box;\n}\n\n.sf-philosophy-inner {\n  max-width: 900px;\n  margin: 0 auto;\n}\n\n.sf-kicker {\n  display: block;\n  font-family: Arial, sans-serif;\n  font-size: 12px;\n  font-weight: 600;\n  letter-spacing: 0.12em;\n  color: #b5b5b5;\n  margin-bottom: 18px;\n}\n\n.sf-philosophy h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 36px;\n  line-height: 1.2;\n  font-weight: 600;\n  color: #ffffff;\n  margin: 0 0 32px;\n}\n\n.sf-philosophy p {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  line-height: 1.75;\n  color: #e0e0e0;\n  max-width: 760px;\n  margin: 0 0 22px;\n}\n\n.sf-philosophy strong {\n  color: #ffffff;\n  font-weight: 600;\n}\n\n.sf-statement {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 28px;\n  line-height: 1.45;\n  font-weight: 600;\n  color: #ffffff;\n  border-left: 2px solid #ffffff;\n  padding-left: 24px;\n  margin: 40px 0;\n}\n\n@media (max-width: 767px) {\n  .sf-philosophy {\n    padding: 48px 24px;\n  }\n\n  .sf-philosophy h2 {\n    font-size: 28px;\n  }\n\n  .sf-philosophy p {\n    font-size: 16px;\n  }\n\n  .sf-statement {\n    font-size: 23px;\n    padding-left: 18px;\n    margin: 32px 0;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7cd61c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7cd61c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6666043\" data-id=\"6666043\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3e5a2 elementor-widget elementor-widget-html\" data-id=\"fc3e5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"sf-principles\">\n  <div class=\"sf-principles-inner\">\n\n    <div class=\"sf-principles-head\">\n      <span class=\"sf-principles-kicker\">OUR APPROACH<\/span>\n      <h2>Less on the inside. More behind it.<\/h2>\n      <p>\n        We want to develop products whose recipes remain transparent\u2014\n        from the raw ingredients to the finished snack.\n      <\/p>\n    <\/div>\n\n    <div class=\"sf-principles-grid\">\n\n      <div class=\"sf-principle\">\n        <span class=\"sf-number\">01<\/span>\n        <h3>FEW INGREDIENTS<\/h3>\n        <p>\n          Carefully selected raw materials and recipes that remain traceable.\n        <\/p>\n      <\/div>\n\n      <div class=\"sf-principle\">\n        <span class=\"sf-number\">02<\/span>\n        <h3>CLEAR RECIPES<\/h3>\n        <p>\n          No unnecessary complexity. Every ingredient should serve a clear\n          purpose.\n        <\/p>\n      <\/div>\n\n      <div class=\"sf-principle\">\n        <span class=\"sf-number\">03<\/span>\n        <h3>IN-HOUSE MANUFACTURING<\/h3>\n        <p>\n          Developed and manufactured in Bavaria\u2014with direct influence\n          on the formula and the product.\n        <\/p>\n      <\/div>\n\n    <\/div>\n\n    <div class=\"sf-principles-ending\">\n      Clean Ingredients. No Bullshit.\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n.sf-principles {\n  width: 100%;\n  background: #f7f6f2;\n  color: #252525;\n  padding: 75px 50px;\n  box-sizing: border-box;\n}\n\n.sf-principles-inner {\n  width: 100%;\n  max-width: 1100px;\n  margin: 0 auto;\n}\n\n.sf-principles-head {\n  max-width: 720px;\n  margin-bottom: 55px;\n}\n\n.sf-principles-kicker {\n  display: block;\n  font-family: Arial, sans-serif;\n  font-size: 12px;\n  line-height: 1;\n  font-weight: 600;\n  letter-spacing: 0.12em;\n  color: #6b6b6b;\n  margin-bottom: 18px;\n}\n\n.sf-principles h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 38px;\n  line-height: 1.2;\n  font-weight: 600;\n  letter-spacing: -0.02em;\n  color: #252525;\n  margin: 0 0 20px;\n}\n\n.sf-principles-head p {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  line-height: 1.7;\n  color: #555555;\n  margin: 0;\n}\n\n.sf-principles-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 0;\n  border-top: 1px solid #c9c8c4;\n  border-bottom: 1px solid #c9c8c4;\n}\n\n.sf-principle {\n  padding: 38px 32px 42px;\n  box-sizing: border-box;\n}\n\n.sf-principle + .sf-principle {\n  border-left: 1px solid #c9c8c4;\n}\n\n.sf-number {\n  display: block;\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px;\n  font-weight: 600;\n  color: #777777;\n  margin-bottom: 30px;\n}\n\n.sf-principle h3 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 21px;\n  line-height: 1.3;\n  font-weight: 600;\n  color: #252525;\n  margin: 0 0 16px;\n}\n\n.sf-principle p {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px;\n  line-height: 1.7;\n  color: #555555;\n  margin: 0;\n}\n\n.sf-principles-ending {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 22px;\n  line-height: 1.4;\n  font-style: italic;\n  font-weight: 600;\n  color: #252525;\n  margin-top: 42px;\n}\n\n@media (max-width: 767px) {\n\n  .sf-principles {\n    padding: 50px 24px;\n  }\n\n  .sf-principles-head {\n    margin-bottom: 38px;\n  }\n\n  .sf-principles h2 {\n    font-size: 29px;\n  }\n\n  .sf-principles-head p {\n    font-size: 16px;\n  }\n\n  .sf-principles-grid {\n    display: block;\n  }\n\n  .sf-principle {\n    padding: 30px 0;\n  }\n\n  .sf-principle + .sf-principle {\n    border-left: 0;\n    border-top: 1px solid #c9c8c4;\n  }\n\n  .sf-number {\n    margin-bottom: 16px;\n  }\n\n  .sf-principle h3 {\n    font-size: 20px;\n  }\n\n  .sf-principles-ending {\n    font-size: 20px;\n    margin-top: 32px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f9cc0 elementor-widget elementor-widget-html\" data-id=\"99f9cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"sf-story-close\">\n  <div class=\"sf-story-close-inner\">\n\n    <span class=\"sf-close-kicker\">STRAIGHT FOODS\u2122<\/span>\n\n    <h2>Products that deliver on their promises.<\/h2>\n\n    <p>\n      Few ingredients. Simple recipes. Really great taste.\n    <\/p>\n\n    <a class=\"sf-close-button\" href=\"\/en\/product\/tasting-pack\/\">\n      DISCOVER THE SAMPLE PACKAGE\n    <\/a>\n\n  <\/div>\n<\/section>\n\n<style>\n.sf-story-close {\n  width: 100%;\n  background: #252525;\n  padding: 65px 30px;\n  box-sizing: border-box;\n  text-align: center;\n}\n\n.sf-story-close-inner {\n  max-width: 760px;\n  margin: 0 auto;\n}\n\n.sf-close-kicker {\n  display: block;\n  font-family: Arial, sans-serif;\n  font-size: 11px;\n  font-weight: 600;\n  letter-spacing: 0.14em;\n  color: #b5b5b5;\n  margin-bottom: 18px;\n}\n\n.sf-story-close h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 34px;\n  line-height: 1.25;\n  font-weight: 600;\n  color: #ffffff;\n  margin: 0 0 16px;\n}\n\n.sf-story-close p {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  line-height: 1.6;\n  color: #d5d5d5;\n  margin: 0 0 30px;\n}\n\n.sf-close-button {\n  display: inline-block;\n  font-family: Arial, sans-serif;\n  font-size: 12px;\n  font-weight: 600;\n  letter-spacing: 0.08em;\n  color: #252525;\n  background: #ffffff;\n  text-decoration: none;\n  padding: 15px 24px;\n  box-sizing: border-box;\n  transition: background 0.2s ease;\n}\n\n.sf-close-button:hover {\n  background: #e8e8e8;\n  color: #252525;\n  text-decoration: none;\n}\n\n@media (max-width: 767px) {\n  .sf-story-close {\n    padding: 48px 24px;\n  }\n\n  .sf-story-close h2 {\n    font-size: 27px;\n  }\n\n  .sf-story-close p {\n    font-size: 16px;\n  }\n\n  .sf-close-button {\n    width: 100%;\n    max-width: 320px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>STRAIGHT FOODS\u2122 STORY Warum STRAIGHT FOODS\u2122 entstanden ist. Weniger Marketing. Mehr Klarheit dar\u00fcber, was wirklich im Produkt steckt. Nach \u00fcber 20 Jahren in der Lebensmittelindustrie habe ich eines gelernt: Eine starke Verpackung und ein guter Claim sagen noch lange nicht, was wirklich in einem Produkt steckt. Als staatlich gepr\u00fcfter Lebensmitteltechniker habe ich viele Jahre in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3479","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/pages\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":7,"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/pages\/3479\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/pages\/3479\/revisions\/3487"}],"wp:attachment":[{"href":"https:\/\/straight-foods.de\/en\/wp-json\/wp\/v2\/media?parent=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}