Protein bars don't have to have an endless list of ingredients. With our new Whole Food Protein Bar, we're bringing the STRAIGHT FOODS™ principle to the protein category: a few select ingredients,
Our goal isn't simply to print “HIGH PROTEIN” as large as possible on the packaging. What really matters is what's actually in the product—and what isn't.
CLEAN INGREDIENTS. NO BULLSHIT.™
Not all plant-based proteins are the same. One of the key factors is the composition of the amino acids they contain.
That’s why we combine rice and pea protein. These two protein sources complement each other in terms of their amino acid profiles: Pea protein provides a relatively high amount of lysine, while rice protein supplements sulfur-containing amino acids such as methionine, among others. The result is a more balanced combination of plant-based protein sources—without having to create an unnecessarily complicated formula.
With our Whole Food Protein Bar, we focus on a deliberately simplified recipe and carefully selected ingredients. Rice and pea protein form the plant-based protein foundation, without turning it into an artificially overloaded “fitness bar.”
No artificial sweeteners. No unnecessary additives. Instead, the focus is on wholesome ingredients, great taste, and a simple recipe.
That is exactly what we at STRAIGHT FOODS™ mean by “whole food protein.”
The Whole Food Protein Bar is designed for anyone who wants plant-based protein but doesn't want to deal with unnecessarily complicated ingredient lists and artificial flavors.
Discover the STRAIGHT FOODS™ Whole Food Protein Bar in our store now.
CLEAN INGREDIENTS. NO BULLSHIT.™
